Hi, I'm Lance. I've been in the tire business for over 30 years.
I'm a second-generation tire shop owner in northern California. I've sold hundreds of thousands of tires, mounted them, balanced them and rotated them. I have also heard from customers about how frustrating and confusing the tire buying process can be.
After three decades, I built TireQuoteNow to fix that.
In my shop, I'd see the same pattern over and over.
A customer would walk in needing tires. They'd ask for a price. I'd give them an honest quote based on what they needed.
Then they'd say, 'Let me think about it,' and head to another shop. Or three. Or five. Driving around town, taking time off work, getting different prices from different people, never quite sure if they were getting a fair deal.
The information they needed to make a confident decision was scattered across phone calls, in-person visits, and confusing websites. Some shops would give them lowball prices over the phone, then hit them with add-ons in person. Some would refuse to quote without an appointment.
Meanwhile, good independent tire shops - like the ones I've worked alongside for 30 years - were losing customers to chain stores and online retailers, not because they had worse prices, but because they had no way to compete on transparency and convenience.
I thought - there has to be a better way to do this.
TireQuoteNow is a simple idea executed carefully.
You submit your tire size, vehicle, and ZIP code. Local independent tire shops compete to send you their best quote. You compare prices side by side, read real reviews, and book installation online - all in under five minutes.
No phone tag. No driving around. No wondering if you're getting played.
For customers, it's completely free. We make money by charging the shops a small fee to participate.
For shops - especially the independents I've spent my career around - it's a way to compete on the merits. Show your real prices. Earn the business based on value and trust, not based on who's louder or who paid more for Google Ads.
All the shops on the site are on an even platform. With no gimmicks or misleading ad campaigns. Just easily comparable price quotes.
Every shop on the site is manually verified by me before going live. We're not letting random people sign up - we're building a network of real, trusted local businesses.
If you see a quote from one of our shops, it's because they offered a competitive price for what you asked for. That's it.
I believe independent tire shops are the backbone of this industry. They know their customers. They stand behind their work. They don't disappear when something goes wrong.
I believe customers deserve transparent pricing and fair competition. No surprises. No tricks.
I believe technology should make things simpler, not more confusing. If TireQuoteNow ever feels harder to use than just calling around, I've failed.
If you have questions, feedback, or just want to talk tires, I'm reachable directly:
This isn't a faceless platform. There's a real person on the other end. If something goes wrong, or if you have an idea for how to make this better, I want to hear from you.
Thanks for being here.
- Lance
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